Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive ownership costs. Using Dynamic Cost to Own™, its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its impact on the value provided to buyers. Vincentric data is used by organizations such as AOL, Yahoo Autos!, Cars.com, General Motors, Toyota, Kiplinger’s Personal Finance, Business Fleet Magazine, Mercedes-Benz USA, BMW of North America, and Fleet-Central.com as a means of providing automotive insight to their clientele. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.



Our Leadership


David Wurster

Mr. Wurster leads the Product Development and Industry Analysis efforts for Vincentric.  With over 20 years in senior leadership roles with IntelliChoice and R.L. Polk & Co., he is a recognized leader within the industry.  Mr. Wurster has a wide range of knowledge and is adept at creating actionable information that helps auto manufacturers, dealers, publishers and data companies reach their goals.


Complementing his industry experience is a Bachelors of Arts degree in Economics from The University of Michigan and a Masters of Business Administration from California State University.



Dave Freed

Mr. Freed leads the Business Development and Market Analysis efforts for Vincentric.  A former Senior Vice President with R.L. Polk & Co., Mr. Freed brings a wealth of data and database knowledge to the team. Combined with past experience in Data Acquisition and Distribution at Alliance Data Systems, where he was a member of the corporate Senior Leadership Team, Mr. Freed is able to provide the insight and knowledge to help Vincentric clients apply data to understand the industry and meet their business needs.


In addition to his industry experience, Mr. Freed holds a Bachelors of Science degree from Oakland University and a Masters of Business Administration from the University of Denver.