When you or your advertising agency are looking for solid facts to support your advertising and marketing efforts, Vincentric can work with you and your agency to find the best possible advertising claims for the models and brands you sell.

 

Because Vincentric has built a sophisticated database system to compile and analyze over 2,000 vehicle configurations per model year and millions of data elements, we’re able to compare specific vehicles to each other using each of the various cost elements we measure.  The result is a vast resource that can help you identify advantages of your vehicles vs. those of your competition.

 

These advantages can be used to support your efforts in all advertising mediums, including television, radio, interactive, or print.

 

Examples of potential claims include:

 

• Vincentric’s Best Value in America.  This claim is available for 35 different model year vehicles.  Check our list of current winners to see if one of your vehicles is included.
• Vincentric’s Best Value in State.  Because Vincentric data is measured at the national and state level, we can determine the “Best Value” in your home state…or even in a custom geographic area
• Lowest Cost of Ownership in its class
• Lower Cost of Ownership than “competitive vehicle”

 

Other strong potential claims include “lowest operating cost”, “lowest fuel cost”, and many others.

 

Have your agency contact us to learn more about this valuable source of advertising support.