PRODUCT PLANNING

The development, launch and distribution of vehicles requires insight based upon high-quality marketplace facts and forecasts.  Vincentric provides automotive manufacturers and distributors access to up-to-date cost of ownership data, along with access to historical benchmarks to enable a complete view of these critical costs.  The result is the ability to understand marketplace conditions while also applying trend analyses to better understand the long-term market conditions in which your products will compete.

 

As you prepare to launch a vehicle, Vincentric analysts can also work with you and your team to create pro-forma spreadsheets showing expecting cost of ownership results based on a variety of MSRP, invoice, or residual value inputs.  This can help with vehicle launch planning, price adjustment considerations, determination of warranty timeframes, impact of promotional campaigns, and many other concepts under consideration.

 

You can also perform analyses independently, data access can be obtained in two ways: 

  1. Periodic data feeds containing either all Vincentric data or just certain vehicles or certain lifecycle cost elements.  This allows you to import data into spreadsheets or other analysis software
  2. A subscription to Vinbase Online, the industry leading lifecycle cost calculator.  Vinbase Online allows you to access a variety of key reports
How to use Vinbase Online Sample Reports:

Compare the Competition – Our Comparison Reports allow you to compare up to four vehicles relative to cost of ownership. Comparisons can be based on Total Cost of Ownership, any of the eight cost factors that comprise Total Cost of Ownership, or other items such as MSRP or the Vincentric Value Rating.

- Comparison Chart
- Text Based Comparisons

Identify Advantages – Once you’ve prepared a Comparison Report, you can easily produce an Advantage Analysis to identify the advantages of one vehicle vs. another. This is great when you have a customer that is shopping another brand, or even if they are looking to decide between different vehicles of your own brand.

- Advantage Analysis

Let Customers Know Why Your Vehicle is Best in Class. Our best in class report is updated monthly and shows the Cost of Ownership areas in which any vehicle is Best in Class. This is a great way to use third party data to complement the personal selling efforts of your sales team.

- Best in Class Report

Detailed reports for all vehicles – For those who want to have even more information on a vehicle, our Single Vehicle Reports provide a full Cost of Ownership report. Instead of just the five-year cost of ownership totals for each cost element, the Single Vehicle Report provides a wealth of data for each of the five years for which we calculate costs. 

- Total Lifecycle Costs 
- Fixed Costs 
- Operating Costs
- Retained Value
- Owner Equity Analysis