With the value and benefits of manufacturer certified pre-owned programs becoming increasingly recognized across the automotive industry, Vincentric has launched a detailed and dynamic database that enables the measurement of cost of ownership for pre-owned vehicles. This new system, which complements the existing new vehicle cost of ownership data compiled by Vincentric, features:
- Separate cost of ownership data for Manufacturer Certified Pre-Owned vehicles vs. non CPO used vehicles for 2003-2007 year models.
- Separate calculations for all fifty states, plus DC, along with national averages.
- Ongoing updates to take into account newly launched vehicles, changes in CPO program specifications, changes in fuel prices, residual values, and other market conditions.
HOW DOES VINCENTRIC DIFFERENTIATE MANUFACTURER CPO AND USED?
Because of differences in market price, residual values, warranties, and financing options there can be significant differences when measuring cost of ownership for Manufacturer Certified Pre-Owned vehicles vs. non-CPO used vehicles. Vincentric takes these factors into account to enable users the ability to understand the impact the manufacturer certification has on the cost of owning and operating the vehicle.
POTENTIAL USE AND APPLICATIONS
- Compare cost of ownership for Manufacturer CPO vehicles across brands and years.
- Compare cost of ownership for Manufacturer CPO vehicles to similar new vehicles to assist with pricing and market positioning.
- Compare cost of ownership for Manufacturer CPO vehicles vs. Used vehicles to set and implement remarketing strategies.
- Determine the cost of ownership impact resulting from potential changes to CPO warranties, maintenance coverage, and special financing.
Contact us for more details on how this industry leading data can provide new insights for your remarketing operations